Paolo Zampolli, of Prudential Douglas Elliman in New York, has take the term “Real Estate Model” to a whole new level with a little help from his friends. Aside from an stunning portfolio including a 3 Story Penthouse in Istanbul, Turkey, Paolo also has an incredible portfolio through his company ID Models. 
I’m a huge fan of branding and this is, yes, an example of furthering your business brand. As quoted in the CNBC interview below, Paolo talks about surrounding yourself with beautiful things; a home, a car, or… yes… your Real Estate agent.
Enter supermodel/real estate agent Angelina Everhart. This star of the runway has turned in her catwalk glamour for the glamorous life of an agent… and it seems that the my experiment is going well.
When viewing the video you will meet one of Angelina’s clients, Raymond Dowd who states that there IS a huge when seeing a piece of real estate with a supermodel. “There’s a commitment to the highest quality of clientele and living,” Dowd states. Ummm… ok. Nice way to think on your feet Raymond rather than stating the obvious, which for me would be, “I’M WALKING AROUND NEW YORK WITH A SUPERMODEL DUDE!!!”
I digress… but as funny and ludicrous as it may seem, I send props over to Paolo and Angelina both. Luxury, Taste, and the finest things in life… they all makes up a lifestyle, and that’s something that they’re pitching. Crazy but true… Way to embrace your “You Factor”!
[youtube=http://www.youtube.com/watch?v=Uhe5yj2oF-E&hl=en&color1=0x3a3a3a&color2=0x999999]