“The You Factor” – Differentiation in the age of Choice, Experience and Authenticity

So I have been approached often with the question, “Why The You Factor?  What is it?  What does it mean?”  I’ve been working on a mission statement, (Thanks Jerry McGuire), to address this question, and where it’s not done yet, I’m always excited, “when a plan comes together – Hannibal Smith”. 

Below is an email that I received from one of the agents I coach last night after working with him last week.  He has been a Realtor for a while but feeling rather burned out with the whole industry lately.  We talked at length about his passions, what he liked to do in life, and how we could use this to incorporate a “You Factor” into his business.  The results were outstanding…

Matt, 

I just wanted to thank you for your time last week, I’m very glad <our owner> encouraged me to meet with you. Some of the ideas we came up with to build my business have me real excited! I went out that Friday and took a bunch of neighborhood shots for my listing in <a neighborhood of Chicago> where I have been getting a somewhat negative response on the location, and had them out on the table at a showing on Saturday. The first person to come to the listing and see the pics wrote a contract, that day. Maybe luck, maybe effort, but either way I had a lot of fun getting these pics, and it’s got me real excited about combining my passion of photography with my career as a REALTOR. I can’t wait to implement more ideas.

Thanks so much for you time, I’m looking forward to continuing working with you.

See the pics here

Now I’m excited… and when I’m excited… Katy, bar the door.