Ode to Sprint PCS: Healing your public image with the “Human” Element

By Matthew Dollinger

[youtube=http://www.youtube.com/watch?v=ni-VeMEx6pA]

 

I love this video and what it is trying to convey to the general public. 

Will it work?  — That remains to be seen.

In an attempt to become more “human”, “likeable”, and “Just Like Us” Dan Hesse, CEO of Sprint/Nextel has issued this advertising campaign in an attempt to “stem the bleeding that is their customer base“.   Moving away from their whole “Life at Sprint Speed” outlook on bigger, better, faster, Dan has moved to the emotional side of the force…  and I think it just might work. 

As Joel Burslem from www.futureofrealestatemarketing (FOREM) asks in his post “The Human CEO“, I too would like to know “Where is Real Estate’s Dan Hesse?”  Personally, I think it’s reading this post right now… and wondering, “Why couldn’t that be me?”  With all the social media opportunities on blogs like Inman, Active Rain, and Trulia Voices, the stage is set… now bring on the actors.

P.S.  I emailed Dan and am still waiting on him to confirm if he’s available for dinner on Friday night.

Matt Dollinger

@properties

Filed in: Cool Technology, Great other Sites and Blogs, Using This Technology • Friday, May 16th, 2008
 

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About

Matthew Dollinger I would like to consider myself a real estate martyr, but I think that's a little drastic.


How I would like to position myself in the industry is somewhat of a "conduit" between agents/brokers and those continually innovating tomorrow's real estate model. I believe that Real Estate needs to ditch the mentality that it's "more than a business" and truly look to innovative companies, (regardless of industry), and learn from them. It's how we will grow and succeed in this marketplace.


I am constantly looking for new partners that share a passion for learning, innovating and implementing ideas. If you have a thought, idea, or would like to share, simply reach out to me.


Matt