If you haven’t met Seth Godin yet, it’s time you introduced yourself…. Better yet, introduce yourself to his blog and his way of thinking.
SETH GODIN is a bestselling author, entrepreneur and agent of change. More importantly he is a lifesaver for the real estate industry, and any other that depends on a living, breathing consumer. (Read his list of books here)
In one of his recent blog posts entitled “Rough Edges and Attention”, Seth talks about a recent campaign by UPS where they have, ” haphazardly affixed SAFETY sign hanging from the back.” (See sample of the picture here) Seth then goes on to discuss that if we truly want to gain show ummmm get people to notice your message, “When in doubt, scrawl make it human.”
I read this, I LOVED this… and the more I thought about it, the more it walked hand-in-hand with The You Factor. Question it all and ask, “What differentiates me from the commodities in my business?” The answer, and the only thing that TRULY sets you apart from the competition is YOU.
YOU are different. YOU are evolving. YOU can adapt at the drop of a dime. YOU can make a difference. YOU have a heart. YOU can listen. YOU can understand. YOU… are amazing.
Forget the brand. Scrap the tag line. Stand up, Turn on, and let your clients see it, feel it, and believe it.
Matt Dollinger
[youtube=http://www.youtube.com/watch?v=xBIVlM435Zg&hl=en]