Archive for June, 2008

You’re NOT Marketing… How to STOP Advertising and Start Marketing?

So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between [...]

Google Alerts – Managing your Identity, Favorites, and Your Competition

Ok… Maybe I’m a Junkie, but I can’t write enough great things about Google.
So let’s say… hypothetically of course… that you like reading about all of the following things:

Real Estate Market Statistics
The latest technology for your Blackberry
Social Networking Media Developments
Indie Rock Bands playing in Chicago
Great Grilling Recipes
Barack Obama
Matt Dollinger I mean whatever your [...]

Fear and the Art of Real Estate Success

The Only Thing We Have To Fear… Is Fear Itself
On March 4, 1933 Franklin D. Roosevelt faced a country in fear, in depression and receited one of the most eloquent speeches in Presidential history. Entering the Presidency in the middle of the Great Depression, Roosevelt inherited 13,000,000 unemployed and almost every bank in our [...]

Understanding Your Client and Creating a Long Term Experience

 
So, what do you actually KNOW about your clients and referral sources?  You probably know the following demographic information:

1.  Where they live.
2.  What they do for a living.
3.  What their general income looks like.
4.  Their race, sex, and family status.
5.  Possibly their educational level.

But the question becomes, “Does this truly make them people,  or are [...]

Become the James Bond of Real Estate – 20 Ways to Boost your Confidence

 

“He who has confidence in himself will gain the confidence of others.” – Leib Lazarow

So what do James Bond and the most successful Real Estate agents that I know have in common that so many others lack?  It’s simple really… they all have an unbelievable amount of confidence.
Seriously though.  Would James ever face a time [...]

Starbucks, The 3rd Place, and Creating The Ultimate Customer Experience

So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents.  In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk.  I told her that I was interested in finding out about the culture, mentality [...]

180 Things a Realtor Does During a Transaction… Earn your Commission

I think that one of the most common questions that a Real Estate agent gets from their client has to do with justifying your commission. As the video, “I am not a Lead” from 1000Watt Consulting states, “I’m happy to pay 6%. Just tell me what I get.”
Well, thanks to a friend I met on [...]