Hitwise.com Releases Top 20 Highest Ranked Real Estate Sites

By Matthew Dollinger

Inman.com posted their update for the Hitwise 20 for the most highly trafficed Real Estate Sites on Jan. 12th.

The top 5 brokerage sites remained the same with Realtor.com topping the charts with 6.7% of market share while Yahoo! Real Estate dipped slightly for the month.

The most interesting development in this latest delivery was the entry of 3 new sites to the top 20

Reply.com, Move.com and WhiteFence.com joined the top-20 list of real estate-related Web sites in December, climbing several spots from the previous month, online metrics company Hitwise reported today.

The interesting thing about this is that all 3 of the new entries are “lead development” model companies. Does this mean that where the large franchised companies are cutting back on advertising and exposure (see article on C21 ditching it’s TV advertising – courtesy of FOREM) the lead generation business is picking up the slack? -OR- does it simply mean that where a number of these small startups don’t have much overhead cost that they can continue to spend?

- Matt Dollinger

Filed in: Industry Misconceptions, Insight and Innovation • Wednesday, January 14th, 2009
 

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About

Matthew Dollinger I would like to consider myself a real estate martyr, but I think that's a little drastic.


How I would like to position myself in the industry is somewhat of a "conduit" between agents/brokers and those continually innovating tomorrow's real estate model. I believe that Real Estate needs to ditch the mentality that it's "more than a business" and truly look to innovative companies, (regardless of industry), and learn from them. It's how we will grow and succeed in this marketplace.


I am constantly looking for new partners that share a passion for learning, innovating and implementing ideas. If you have a thought, idea, or would like to share, simply reach out to me.


Matt