Inman.com posted their update for the Hitwise 20 for the most highly trafficed Real Estate Sites on Jan. 12th.
The top 5 brokerage sites remained the same with Realtor.com topping the charts with 6.7% of market share while Yahoo! Real Estate dipped slightly for the month.
The most interesting development in this latest delivery was the entry of 3 new sites to the top 20
Reply.com, Move.com and WhiteFence.com joined the top-20 list of real estate-related Web sites in December, climbing several spots from the previous month, online metrics company Hitwise reported today.
The interesting thing about this is that all 3 of the new entries are “lead development” model companies. Does this mean that where the large franchised companies are cutting back on advertising and exposure (see article on C21 ditching it’s TV advertising – courtesy of FOREM) the lead generation business is picking up the slack? -OR- does it simply mean that where a number of these small startups don’t have much overhead cost that they can continue to spend?
- Matt Dollinger