Bring the Love Back – Not Just a Catchy Title

By Matthew Dollinger

Maybe, just maybe, I don’t have enough time to watch every video, comment on the 120 blogs in my Reader, write my own, take the dogs out, play Shaun White Snowboarding on the Wii Fit, AND actually be a decent spouse.

I saw this video yesterday for the first time, and am embaressed to say so.  It is so brilliant and hits so spot-on, that I watched it over and over.  Geert Desager and his team over at OpenHere have presented  Bring The Love Back Please take a look:

So in this relationship of Advertiser and Consumer, where is the change occuring?  The advertiser still knows tons of data about the Consumer, but what conslusions do they make about that data.  Here are my points drawn from this video:

  1. The Consumer has had enough
  2. We have no idea who the consumer is anymore
  3. We have no idea what the consumer wants anymore
  4. The Consumer wants to talk to us
  5. We don’t want to listen
  6. It’s not about the money, it’s not about the “coupon”

As I said, I think that there’s a great lesson to be learned here and one that will be especially pertainent for the Real Estate industry moving forwards.  Next up, their second video…

Matt Dollinger

The You Factor

Filed in: Customer Sevice, Industry Misconceptions, Insight and Innovation • Tuesday, February 10th, 2009

Comments

By Geert on February 10th, 2009 at 5:51 pm

Hi Matt, glad you liked it and nice summary!

By Bob Darrow on February 11th, 2009 at 11:10 am

Someone needs a little coupon-love, don’t they?

 

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About

Matthew Dollinger I would like to consider myself a real estate martyr, but I think that's a little drastic.


How I would like to position myself in the industry is somewhat of a "conduit" between agents/brokers and those continually innovating tomorrow's real estate model. I believe that Real Estate needs to ditch the mentality that it's "more than a business" and truly look to innovative companies, (regardless of industry), and learn from them. It's how we will grow and succeed in this marketplace.


I am constantly looking for new partners that share a passion for learning, innovating and implementing ideas. If you have a thought, idea, or would like to share, simply reach out to me.


Matt