Archive for March, 2009
Leadership: What You Could Learn from Dan Hesse
In 2007 Sprint/Nextel appointed Dan Hesse CEO of the customer-service-flailing company. Since then, Dan and his marketing team have worked across all different forms of Media to deliver a message of customer service and “biz-love” to clients across the nation.
The Real Estate Office… and Company… Of Today
A note of thanks to Marc and Brian of 1000Watt Consulting, Joel Burslem of FOREM, and Ash Munshi of Terabitz for their contributions to this topic.
Picture this…
You own a brokerage in a major city. You are an established name. And like everyone around you, you currently suffer at the hands of the real estate downturn.
Business is down 40% and your costs are spiraling out of control. Costs that include:
Print advertising. A surplus of marketing, IT, managers and support staff. And a lease for office space that provides too much room for too many agents who have no need for it.
Bring the Love Back – Your Wake Up Call
You have lost your consumer
You need to solve this problem by making it someone else’s problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going “viral”
What happened?
The Holy Grail of How To’s – The Twitter for Real Estate Book
So this wasn’t what I was planning about blogging on, but I have to put this out there…
Nicole and Reggie Nicolay (@nik_nik and @cyberhomes) have completely outdone themselves and put together an amazing (and free) E-book entitled Everything You Want to Know about Twitter for Real Estate at the Cyberhomes Blog.
I would like to consider myself a real estate martyr, but I think that's a little drastic. 
