I think what you’re saying makes perfect sense. We’re all witnessing this transition of real estate, as an industry, into more “traditional” aspects of standard business. Engineering, as you’ve described it, is SOP in a lot of other places… and now Brokers are following suit.

More and more, brokers want to see the data: ROI, ROE, CTR, etc. In this sense, I think they’re learning to do exactly what you’re talking about (however slowly that may be). It’s all about strategy, execution, and analysis.

Question: There are a large number of Broker/Owners who don’t have “traditional” background experience (that’s not at all to downplay the experience they do have). With shrinking budgets, hiring an MBA, or even a Business Mgmt grad, might seem out of reach right now. For someone with a solid business background, all that you’re saying would make sense. How do Brokers get into the Business Strategy/Business Engineering Mindset, while feeling confident that this new approach will work for them?

Loved reading your first chapter of insights from BW. Since I was not able to go this year, your reflections are bound to be the next best thing!

Couldn’t agree more with the strategy/engineering approach. It’s not unlike building a house you expect to live in for some time. Dream. Plan. Design. Lay the foundation. Construct the framework. Decorate it. Live and enjoy. Care for it.

Building a quality social community is much the same. Think first. Visualize what you want it to be. Design it. Adapt and learn. Take care of it. Repeat it.

Those who take note of your wisdom, will be better off in the long run.

Best, Peter