
In countless posts across the Web, from 1000watt consulting to Inman to a post by Ashfaq Munshi over at FOREM and even the Notorious R.O.B. the topic of real estate brokerage’s future (and office) are dotting the radar.
A note of thanks to Marc and Brian of 1000Watt Consulting, Joel Burslem of FOREM, and Ash Munshi of Terabitz for their contributions to this topic.
Picture this…
You own a brokerage in a major city. You are an established name. And like everyone around you, you currently suffer at the hands of the real estate downturn.
Business is down 40% and your costs are spiraling out of control. Costs that include:
Print advertising. A surplus of marketing, IT, managers and support staff. And a lease for office space that provides too much room for too many agents who have no need for it.
You have lost your consumer
You need to solve this problem by making it someone else’s problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going “viral”
What happened?
Because many of the leading online real estate sites have opted to source listings directly from brokers, rather than becoming brokers themselves and displaying listings via IDX, there are many gaps in the inventory they display. Consumers are either unaware of this issue, and make life-changing decisions with incomplete information, or throw down their stone and start hopping. – 1000Watt Blog – Online Real Estate’s Dirty Little Secret – Aug. 11th, 2008
The years to come in Real Estate will not be easy, will not always be fun, and sometimes… will be heart wrenching for us and our clients. When these elements come to our lives, it’s easy to get derailed and come down hard on ourselves. So remember these simple words as rules to live by and i believe it will help us all get through this difficult time.
© Copyright 2011 The You Factor · Built by Your Local Tech