To those of us that have made our job, livelihood or passion around this modern day technology, most of this is pretty basic. We look to Mashable or other sites to see how they have improved upon it or what the latest “plugin” is to take us to the next level. But… what about the other 90% of the world? What about the 40+ consumer that doesn’t get it or doesn’t think that social media is anything more than a way for high school kids to bitch about their teachers and share pictures?
Turn Your Gmail Account into a Text Messaging Machine
December 13, 2008 By Leave a Comment
Big shout out to Joel Burslem from FOREM for sending out a Tweet the other day discussing Google Labs’ new process for sending text messages from your Gmail account. The full “How To” can be found on the Google Labs Official Gmail Blog here , but it’s easy enough. I even put together a quick video [...]
How to Develop an Obama-like Marketing Plan for Your Business
December 12, 2008 By Leave a Comment
We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential. – Barack Obama If you are like me (and even if [...]
Calling Brokers and Realtors – Get in or Get out… and Get Doing
July 9, 2008 By Leave a Comment
My friend Marc Davison over at 1000watt Consulting wrote a post the other day called A House Divided that I think truly addressed the situation that we in the industry are facing right now. “Let’s not beat around the bush. There are deep issues festering in real estate. I’ve addressed some of them: The disconnect [...]
Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference
July 1, 2008 By Leave a Comment
You’re NOT Marketing… How to STOP Advertising and Start Marketing?
June 30, 2008 By 1 Comment
So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between ADVERTISING and MARKETING. [...]
Understanding Your Client and Creating a Long Term Experience
June 16, 2008 By 3 Comments
So, what do you actually KNOW about your clients and referral sources? You probably know the following demographic information: 1. Where they live. 2. What they do for a living. 3. What their general income looks like. 4. Their race, sex, and family status. 5. Possibly their educational level. But the question becomes, “Does [...]
Become the James Bond of Real Estate – 20 Ways to Boost your Confidence
June 13, 2008 By 3 Comments
“He who has confidence in himself will gain the confidence of others.” – Leib Lazarow So what do James Bond and the most successful Real Estate agents that I know have in common that so many others lack? It’s simple really… they all have an unbelievable amount of confidence. Seriously though. Would James ever [...]
Starbucks, The 3rd Place, and Creating The Ultimate Customer Experience
June 10, 2008 By 1 Comment
So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents. In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk. I told her that I was interested in finding out about the culture, mentality [...]