The Ten Commandments of Twitter Usage

Twitter Ten commandments

The 10 Commandments of Twitter Usage – Real Estate Version

Tired of Christmas Music? – Try a Rockabilly Christmas!

So if you spent any time in the shops this year doing your thing for Holiday cheer, you can relate to me on this post. There’s only so much “Rum Pa Pa Pum” that I can actually digest.

Starbucks, The 3rd Place, and Creating The Ultimate Customer Experience

fsbo_splashscreen_01

So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents.  In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk.  I told her that I was interested in finding out about the culture, mentality [...]

The Philanthropic Value of The You Factor – The @properties Rebuilding Together Project

On a chilly April day in the Englewood neighborhood of Chicago, I was lucky enough to be part of an epiphany.  Our company, @properties, was sponsoring a home through Rebuilding Together, and April 26th was our work day.  Englewood, a troubled community on the South Side of Chicago had recently had it’s fair share of [...]

More Great Press for the 2007 Chicago Neighborhood @Report

In the latest issue of Chicago Magazine (www.chicagomag.com), Dennis Rodkin has written an article about our recent release of The @Report – A Local Look at the Performance of 21 Chicago Neighborhoods. This report, in comparison to others in our area, was born with the idea in mind that real estate is local… very local. [...]

“The You Factor” – Differentiation in the age of Choice, Experience and Authenticity

So I have been approached often with the question, “Why The You Factor?  What is it?  What does it mean?”  I’ve been working on a mission statement, (Thanks Jerry McGuire), to address this question, and where it’s not done yet, I’m always excited, “when a plan comes together – Hannibal Smith”.  Below is an email [...]