With all of these strides to become better and better with customer interaction and “expectation delivery” why is it that so many people out there question that customer service is dead? I want good, consistent customer focused service. Too often in my industry of real estate we hear vendors, speakers and products touting the exemplary is necessary. Where I agree to an extent that the exemplary makes you memorable and is a pleasant surprise in certain elements – my issue is that we should probably focus on providing “really good” experiences first. These don’t HAVE to be amazing every time, they should simply focus on providing what the consumer expects and maybe a little more. There’s little value in providing OUTSTANDING service 1:5 times if the other 4 times it’s less than par.
What are you really focusing your brand on? Are you using killer beats and dancing hamsters to gain the trust and approval of someone that is looking to invest hundreds of thousands of dollars with you? Are you “gimmicking” your way through business right now? Take a minute to think about this. I mean I love dancing hamsters and all – but that doesn’t mean I want to drive their car. Do you?
I was recently interviewed by Mary Ellen Podmolik of the Chicago Tribune for her article, “Mobile apps link home buyers to brokers“. The full article can be found by clicking on the previous link, but here’s my condensed contribution: “With the market being the way it is and homebuyers understanding this is a home they’re [...]
You are a real estate professional. You have taken an oath to serve your clients and advise them to the best of your ability. This “advising” is not limited to the negotiation of the property and searching of the MLS, you are in the truest form, a financial planner for their current and future home situation.