In 2007 Sprint/Nextel appointed Dan Hesse CEO of the customer-service-flailing company. Since then, Dan and his marketing team have worked across all different forms of Media to deliver a message of customer service and “biz-love” to clients across the nation.
Leadership: What You Could Learn from Dan Hesse
March 30, 2009 By 1 Comment
The Real Estate Office… and Company… Of Today
March 11, 2009 By 8 Comments
A note of thanks to Marc and Brian of 1000Watt Consulting, Joel Burslem of FOREM, and Ash Munshi of Terabitz for their contributions to this topic.
Picture this…
You own a brokerage in a major city. You are an established name. And like everyone around you, you currently suffer at the hands of the real estate downturn.
Business is down 40% and your costs are spiraling out of control. Costs that include:
Print advertising. A surplus of marketing, IT, managers and support staff. And a lease for office space that provides too much room for too many agents who have no need for it.
Bring the Love Back – Your Wake Up Call
March 6, 2009 By 1 Comment
You have lost your consumer
You need to solve this problem by making it someone else’s problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going “viral”
What happened?
Making Sense of the Real Estate Web-World’s Future
February 14, 2009 By Leave a Comment
Because many of the leading online real estate sites have opted to source listings directly from brokers, rather than becoming brokers themselves and displaying listings via IDX, there are many gaps in the inventory they display. Consumers are either unaware of this issue, and make life-changing decisions with incomplete information, or throw down their stone and start hopping. – 1000Watt Blog – Online Real Estate’s Dirty Little Secret – Aug. 11th, 2008
Bring the Love Back – Not Just a Catchy Title
February 10, 2009 By 2 Comments
Interesting Post by Dan Green – What Mortgages will look like in 30 Days
January 23, 2009 By Leave a Comment
Really interesting post by Dan Green over at The Mortgage Reports Blog talking about what he thinks will go on in the Mortgage World over the next 30 days.
The group’s 30-day prediction for mortgage rates:
* 31% predict mortgage rates will increase
* 31% predict mortgage rates will decrease
* 38% predict mortgage rates will remain unchanged
I am predicting that rates will increase over the next 30 days. My prediction may not be appropriate for your individual situation and it may be wrong, too.
Hitwise.com Releases Top 20 Highest Ranked Real Estate Sites
January 14, 2009 By Leave a Comment
How to Develop an Obama-like Marketing Plan for Your Business
December 12, 2008 By Leave a Comment
We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential. – Barack Obama If you are like me (and even if [...]