You are here: Home / Archives for advertising

Keep Impressing Me…

April 8, 2009 By Matthew Dollinger Leave a Comment
sprint-logo

Per my post the other day, “Leadership: What You Could Learn From Dan Hesse”… Sprint has impressed me again with their most recent ad campaign. You be the judge.

Bring the Love Back – Your Wake Up Call

March 6, 2009 By Matthew Dollinger 1 Comment

You have lost your consumer

You need to solve this problem by making it someone else’s problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going “viral”

What happened?

Bring the Love Back – Not Just a Catchy Title

February 10, 2009 By Matthew Dollinger 2 Comments

I saw this video yesterday for the first time, and am embaressed to say so. It is so brilliant and hits so spot-on, that I watched it over and over. Geert Desager and his team over at OpenHere have presented Bring The Love Back Please take a look:

Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference

July 1, 2008 By Matthew Dollinger Leave a Comment

This is a follow up to my original post “You’re NOT Marketing… How to STOP Advertising and Start Marketing!”. This Utterz talks more about HOW to incorporate the knowledge of your target audience into your efforts to create true MARKETING campaigns instead of Advertising.

You’re NOT Marketing… How to STOP Advertising and Start Marketing?

June 30, 2008 By Matthew Dollinger 1 Comment
scrap

So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between ADVERTISING and MARKETING. [...]