What are you really focusing your brand on? Are you using killer beats and dancing hamsters to gain the trust and approval of someone that is looking to invest hundreds of thousands of dollars with you? Are you “gimmicking” your way through business right now? Take a minute to think about this. I mean I love dancing hamsters and all – but that doesn’t mean I want to drive their car. Do you?
The real estate market is a changing animal, and one that those aligned with it must adapt to, or be left behind. In this presentation done at the Chicago Sparkt event, I discuss the future of the real estate brokerage model, the future of our industry, and the rules for our changing industry.
WOMM is still THE most respected and effective form of marketing available, but with the power of the web, could turn against you in a minute’s time. With proper prepartation, message creation, and simple analyzation of past messages for improvements, etc. many of the common pitfalls we face could be avoided.
We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential. – Barack Obama If you are like me (and even if [...]
If you haven’t met Seth Godin yet, it’s time you introduced yourself…. Better yet, introduce yourself to his blog and his way of thinking. SETH GODIN is a bestselling author, entrepreneur and agent of change. More importantly he is a lifesaver for the real estate industry, and any other that depends on a living, breathing [...]
I shiver almost every time someone mentions the phrase Web 2.0. The catch phrase of the millenia, 2.0 refers to “the next step”, NEW, better than the original. The “official” Wikipedia definition refers to Web 2.0 as, “a term describing a trend in the use of World Wide Web technology and web design that aims [...]
So I have been approached often with the question, “Why The You Factor? What is it? What does it mean?” I’ve been working on a mission statement, (Thanks Jerry McGuire), to address this question, and where it’s not done yet, I’m always excited, “when a plan comes together – Hannibal Smith”. Below is an email [...]
Paolo Zampolli, of Prudential Douglas Elliman in New York, has take the term “Real Estate Model” to a whole new level with a little help from his friends. Aside from an stunning portfolio including a 3 Story Penthouse in Istanbul, Turkey, Paolo also has an incredible portfolio through his company ID Models. I’m a huge [...]