Overcoming the scarcity mindset that’s setting in with the recession. When we believe that “there’s not enough to go around”, we get fearful and inward thinking. That’s the enemy to innovation. It’s time to defiantly be hopeful.
How to Develop an Obama-like Marketing Plan for Your Business
December 12, 2008 By Leave a Comment
We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential. – Barack Obama If you are like me (and even if [...]
Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference
July 1, 2008 By Leave a Comment
You’re NOT Marketing… How to STOP Advertising and Start Marketing?
June 30, 2008 By 1 Comment
So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between ADVERTISING and MARKETING. [...]
Google Alerts – Managing your Identity, Favorites, and Your Competition
June 23, 2008 By 1 Comment
Ok… Maybe I’m a Junkie, but I can’t write enough great things about Google. So let’s say… hypothetically of course… that you like reading about all of the following things: Real Estate Market Statistics The latest technology for your Blackberry Social Networking Media Developments Indie Rock Bands playing in Chicago Great Grilling Recipes Barack Obama [...]
Fear and the Art of Real Estate Success
June 20, 2008 By 2 Comments
The Only Thing We Have To Fear… Is Fear Itself On March 4, 1933 Franklin D. Roosevelt faced a country in fear, in depression and receited one of the most eloquent speeches in Presidential history. Entering the Presidency in the middle of the Great Depression, Roosevelt inherited 13,000,000 unemployed and almost every bank in our [...]
Starbucks, The 3rd Place, and Creating The Ultimate Customer Experience
June 10, 2008 By 1 Comment
So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents. In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk. I told her that I was interested in finding out about the culture, mentality [...]