You’re NOT Marketing… How to STOP Advertising and Start Marketing?

So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between [...]

Fear and the Art of Real Estate Success

The Only Thing We Have To Fear… Is Fear Itself
On March 4, 1933 Franklin D. Roosevelt faced a country in fear, in depression and receited one of the most eloquent speeches in Presidential history. Entering the Presidency in the middle of the Great Depression, Roosevelt inherited 13,000,000 unemployed and almost every bank in our [...]

Starbucks, The 3rd Place, and Creating The Ultimate Customer Experience

So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents.  In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk.  I told her that I was interested in finding out about the culture, mentality [...]

When does the map of Web 2.0 become “Clouded”? (Part 1)

I shiver almost every time someone mentions the phrase Web 2.0.  The catch phrase of the millenia, 2.0 refers to “the next step”, NEW, better than the original.  The “official” Wikipedia definition refers to Web 2.0 as, “a term describing a trend in the use of World Wide Web technology and web design that aims [...]