The Humanizing of the Social Web

For my presentation I was asked to discuss “Rules for a Changing Game” and how social media and other influences will forever change the real estate industry. Thanks to a couple of highly influential people by the names of David Armano and Peter Kim I was able to put together the following presentation.

My Top 5 Questions for Leading Real Estate Companies of the World

Last week I was asked to pick 5 questions from a list of 13 provided by Leading Real Estate Companies of the World for possible contribution to their blog The Real Estate Beat. Yes, there was a free entrance into the conference at stake, but all the same I thought I would share my responses.

Bring the Love Back – Not Just a Catchy Title

I saw this video yesterday for the first time, and am embaressed to say so. It is so brilliant and hits so spot-on, that I watched it over and over. Geert Desager and his team over at OpenHere have presented Bring The Love Back Please take a look:

Why the idea of 2.0 might have a long way to go.

To those of us that have made our job, livelihood or passion around this modern day technology, most of this is pretty basic. We look to Mashable or other sites to see how they have improved upon it or what the latest “plugin” is to take us to the next level. But… what about the other 90% of the world? What about the 40+ consumer that doesn’t get it or doesn’t think that social media is anything more than a way for high school kids to bitch about their teachers and share pictures?

Altos Research – All the Stats You Need Delivered to You

So I’ve already said that I’m a numbers junkie. Stats, trends and all of those numbers that horrify some people make me giddy with excitement. A number of months ago we at @properties released our 2007 Market Report based on micro-neighborhood findings here in the Chicago area. I talked extensively about [...]

Fear and the Art of Real Estate Success

The Only Thing We Have To Fear… Is Fear Itself
On March 4, 1933 Franklin D. Roosevelt faced a country in fear, in depression and receited one of the most eloquent speeches in Presidential history. Entering the Presidency in the middle of the Great Depression, Roosevelt inherited 13,000,000 unemployed and almost every bank in our [...]

Understanding Your Client and Creating a Long Term Experience

 
So, what do you actually KNOW about your clients and referral sources?  You probably know the following demographic information:

1.  Where they live.
2.  What they do for a living.
3.  What their general income looks like.
4.  Their race, sex, and family status.
5.  Possibly their educational level.

But the question becomes, “Does this truly make them people,  or are [...]

Starbucks, The 3rd Place, and Creating The Ultimate Customer Experience

So I was sitting in Starbucks this morning across the street from one of our offices, meeting with a couple of agents.  In between meetings I approached the manager (Kelly) to see if she might have a couple of minutes to talk.  I told her that I was interested in finding out about the culture, mentality [...]

180 Things a Realtor Does During a Transaction… Earn your Commission

I think that one of the most common questions that a Real Estate agent gets from their client has to do with justifying your commission. As the video, “I am not a Lead” from 1000Watt Consulting states, “I’m happy to pay 6%. Just tell me what I get.”
Well, thanks to a friend I met on [...]

1000Watt Blog: I am not a lead

I swear I don’t work for Marc or for 1000 Watt consulting. This following is a video that they have put together entitled “I am not a lead”, and I think it hits the ongoing conversation of “What online buyers want” right on the head.
[vodpod id=ExternalVideo.508978&w=425&h=350&fv=] from www.1000wattblog.com posted with vodpod
Other than the comment, [...]