Take this into consideration while reading the 2nd line of the Wikipedia definition of Innovation: “Although the term is broadly used, innovation generally refers to the creation of better or more effective products, processes, technologies, or ideas.” So the question that continues to ask itself to me is, “are we really innovating the real estate process or simply invention new ‘we can do it’ technologies?
Gimme big, bad, cutting edge innovation… I have naughty-hot dreams about this kind of thing at home. But give me some case studies with metrics and analytics as to HOW you have implemented it and WHAT your clients think of it.
Long story short… It says to me that a company culture can be revolutionary, radical, and yes… innovative.
My friend Marc Davison over at 1000watt Consulting wrote a post the other day called A House Divided that I think truly addressed the situation that we in the industry are facing right now. “Let’s not beat around the bush. There are deep issues festering in real estate. I’ve addressed some of them: The disconnect [...]
So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between ADVERTISING and MARKETING. [...]