What are you really focusing your brand on? Are you using killer beats and dancing hamsters to gain the trust and approval of someone that is looking to invest hundreds of thousands of dollars with you? Are you “gimmicking” your way through business right now? Take a minute to think about this. I mean I love dancing hamsters and all – but that doesn’t mean I want to drive their car. Do you?
What you do in business today is going to affect your business 90 days out (or more) and should be worked into an actual business plan. The goal, however, should be to start implementing ACTIONS that will translate into HABITS in your business going forward.
This is the first of a series of posts expressing insight into certain topics covered during my recent trip to the Blogworld Expo 2009, in Las Vegas. “Engineering is the heart of everything in your business”
WOMM is still THE most respected and effective form of marketing available, but with the power of the web, could turn against you in a minute’s time. With proper prepartation, message creation, and simple analyzation of past messages for improvements, etc. many of the common pitfalls we face could be avoided.
Per my post the other day, “Leadership: What You Could Learn From Dan Hesse”… Sprint has impressed me again with their most recent ad campaign. You be the judge.
You have lost your consumer
You need to solve this problem by making it someone else’s problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going “viral”
What happened?
We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential. – Barack Obama If you are like me (and even if [...]