Planning Business Habits – Your Next 90 Days

What you do in business today is going to affect your business 90 days out (or more) and should be worked into an actual business plan. The goal, however, should be to start implementing ACTIONS that will translate into HABITS in your business going forward.

BlogWorld 2009 Insight – Engineering your Business

This is the first of a series of posts expressing insight into certain topics covered during my recent trip to the Blogworld Expo 2009, in Las Vegas. “Engineering is the heart of everything in your business”

Word of Mouth Marketing in a Social Web

WOMM is still THE most respected and effective form of marketing available, but with the power of the web, could turn against you in a minute’s time. With proper prepartation, message creation, and simple analyzation of past messages for improvements, etc. many of the common pitfalls we face could be avoided.

Keep Impressing Me…

Per my post the other day, “Leadership: What You Could Learn From Dan Hesse”… Sprint has impressed me again with their most recent ad campaign. You be the judge.

Leadership: What You Could Learn from Dan Hesse

In 2007 Sprint/Nextel appointed Dan Hesse CEO of the customer-service-flailing company. Since then, Dan and his marketing team have worked across all different forms of Media to deliver a message of customer service and “biz-love” to clients across the nation.

Bring the Love Back – Your Wake Up Call

You have lost your consumer

You need to solve this problem by making it someone else’s problem
You said you were going to change
You said you were going to connect
You were going to understand their needs
You were going to become integrated
You were going to find out what makes your client tick
You were going to let them into your space
Instead you focused on incentives, impressions, and going “viral”

What happened?

Bring the Love Back – Not Just a Catchy Title

I saw this video yesterday for the first time, and am embaressed to say so. It is so brilliant and hits so spot-on, that I watched it over and over. Geert Desager and his team over at OpenHere have presented Bring The Love Back Please take a look:

Do You Deserve Customer Loyalty? Ask Yourself Why…

But what is different now… is that the consumer, and the agent in that matter, has the right to question that relationship and in turn question their loyalty. As an agent (or other provider) have I :

How to Develop an Obama-like Marketing Plan for Your Business

We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential. – Barack Obama
If you are like me (and even if you [...]

Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference

This is a follow up to my original post “You’re NOT Marketing… How to STOP Advertising and Start Marketing!”. This Utterz talks more about HOW to incorporate the knowledge of your target audience into your efforts to create true MARKETING campaigns instead of Advertising.

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