This is a follow up to my original post “You’re NOT Marketing… How to STOP Advertising and Start Marketing!”. This Utterz talks more about HOW to incorporate the knowledge of your target audience into your efforts to create true MARKETING campaigns instead of Advertising.
Advertising vs. Marketing (Part 2) Know your Clients to Know the Difference
July 1, 2008 By Leave a Comment
You’re NOT Marketing… How to STOP Advertising and Start Marketing?
June 30, 2008 By 1 Comment
So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between ADVERTISING and MARKETING. [...]
Google Alerts – Managing your Identity, Favorites, and Your Competition
June 23, 2008 By 1 Comment
Ok… Maybe I’m a Junkie, but I can’t write enough great things about Google. So let’s say… hypothetically of course… that you like reading about all of the following things: Real Estate Market Statistics The latest technology for your Blackberry Social Networking Media Developments Indie Rock Bands playing in Chicago Great Grilling Recipes Barack Obama [...]
Fear and the Art of Real Estate Success
June 20, 2008 By 2 Comments
The Only Thing We Have To Fear… Is Fear Itself On March 4, 1933 Franklin D. Roosevelt faced a country in fear, in depression and receited one of the most eloquent speeches in Presidential history. Entering the Presidency in the middle of the Great Depression, Roosevelt inherited 13,000,000 unemployed and almost every bank in our [...]
Understanding Your Client and Creating a Long Term Experience
June 16, 2008 By 3 Comments
So, what do you actually KNOW about your clients and referral sources? You probably know the following demographic information: 1. Where they live. 2. What they do for a living. 3. What their general income looks like. 4. Their race, sex, and family status. 5. Possibly their educational level. But the question becomes, “Does [...]
“The You Factor” – Differentiation in the age of Choice, Experience and Authenticity
April 18, 2008 By Leave a Comment
So I have been approached often with the question, “Why The You Factor? What is it? What does it mean?” I’ve been working on a mission statement, (Thanks Jerry McGuire), to address this question, and where it’s not done yet, I’m always excited, “when a plan comes together – Hannibal Smith”. Below is an email [...]
Go Go Google Street View
April 14, 2008 By 3 Comments
Ok… so if you DO happen to live in the dark ages (or under a rock for that matter) Google has released it’s creepiest (and one of the coolest) features yet. Google Street View. For those of you that have used, feared, or viewed this incredible program, and work in the Real Estate Industry, your [...]
Virtual Staging of your listing??? Floorplanner.com
April 14, 2008 By 1 Comment
So, I found this software a while ago and thought it was really cool, but it has it’s limitations. Now, with some recent upgrades, FloorPlanner, www.floorplanner.com , is really something that your clients and you youself might find useful. You can design the layout of the room including: Flooring Appliances Furniture Plants Room colors and [...]