Lovecats, Likeability, and a Plan to Save the World

We are being forced, whether you like it or not, to embrace a genuinely authentic brand that carries into both our personal and professional lives. And as we adapt to emerging technologies and spread our network of influence further each day, the Lovecat mentality becomes all the more important for one reason if nothing else.

Culture – The New Measure of Innovation

Long story short… It says to me that a company culture can be revolutionary, radical, and yes… innovative.

The Rules for a Changing Game

The real estate market is a changing animal, and one that those aligned with it must adapt to, or be left behind. In this presentation done at the Chicago Sparkt event, I discuss the future of the real estate brokerage model, the future of our industry, and the rules for our changing industry.

Looking Beyond the RE.net Matrix

The world does not look all sunshine and roses outside of the Matrix. There are challenges here as well, obstacles that I will face, and lessons to be learned from the RE.net Matrix. One cannot exist without the other in our world any more than it could in the movie. But, I for one, can attest to the fact that this world, outside the argumentative noise of existing problems, looks like one with solutions on the horizon.

A “Real Estate Story” Wakeup Call

“Real estate is exceptional. The complexities and emotions that characterize the real estate transaction will forever force the agent to provide a level of empathy and understanding that cannot be provided through technology, social media, or any other “quick fixes” discussed so often today. The story is FAR from over, but elements of “real estate basics” will transpire throughout its evolution.”

The Humanizing of the Social Web

For my presentation I was asked to discuss “Rules for a Changing Game” and how social media and other influences will forever change the real estate industry. Thanks to a couple of highly influential people by the names of David Armano and Peter Kim I was able to put together the following presentation.

Word of Mouth Marketing in a Social Web

WOMM is still THE most respected and effective form of marketing available, but with the power of the web, could turn against you in a minute’s time. With proper prepartation, message creation, and simple analyzation of past messages for improvements, etc. many of the common pitfalls we face could be avoided.

Jerry was a Real Estate Broker… (aka the conduit between new and old)

In countless posts across the Web, from 1000watt consulting to Inman to a post by Ashfaq Munshi over at FOREM and even the Notorious R.O.B. the topic of real estate brokerage’s future (and office) are dotting the radar.

The Real Estate Office… and Company… Of Today

A note of thanks to Marc and Brian of 1000Watt Consulting, Joel Burslem of FOREM, and Ash Munshi of Terabitz for their contributions to this topic.

Picture this…

You own a brokerage in a major city. You are an established name. And like everyone around you, you currently suffer at the hands of the real estate downturn.

Business is down 40% and your costs are spiraling out of control. Costs that include:

Print advertising. A surplus of marketing, IT, managers and support staff. And a lease for office space that provides too much room for too many agents who have no need for it.

Social Media, RSS, Twitter and the Future of the Real Estate Industry

Yesterday, I had the pleasure of speaking to the Chicagoland Women’s Council of RealtorsR on the power of Social Media in the marketplace. Originally titled, “Social Media – Do you Twitter?” I took a little creative liberty on myself and expaned the topic.