“Real estate is exceptional. The complexities and emotions that characterize the real estate transaction will forever force the agent to provide a level of empathy and understanding that cannot be provided through technology, social media, or any other “quick fixes” discussed so often today. The story is FAR from over, but elements of “real estate basics” will transpire throughout its evolution.”
For my presentation I was asked to discuss “Rules for a Changing Game” and how social media and other influences will forever change the real estate industry. Thanks to a couple of highly influential people by the names of David Armano and Peter Kim I was able to put together the following presentation.
WOMM is still THE most respected and effective form of marketing available, but with the power of the web, could turn against you in a minute’s time. With proper prepartation, message creation, and simple analyzation of past messages for improvements, etc. many of the common pitfalls we face could be avoided.
In countless posts across the Web, from 1000watt consulting to Inman to a post by Ashfaq Munshi over at FOREM and even the Notorious R.O.B. the topic of real estate brokerage’s future (and office) are dotting the radar.
A note of thanks to Marc and Brian of 1000Watt Consulting, Joel Burslem of FOREM, and Ash Munshi of Terabitz for their contributions to this topic.
Picture this…
You own a brokerage in a major city. You are an established name. And like everyone around you, you currently suffer at the hands of the real estate downturn.
Business is down 40% and your costs are spiraling out of control. Costs that include:
Print advertising. A surplus of marketing, IT, managers and support staff. And a lease for office space that provides too much room for too many agents who have no need for it.
Because many of the leading online real estate sites have opted to source listings directly from brokers, rather than becoming brokers themselves and displaying listings via IDX, there are many gaps in the inventory they display. Consumers are either unaware of this issue, and make life-changing decisions with incomplete information, or throw down their stone and start hopping. – 1000Watt Blog – Online Real Estate’s Dirty Little Secret – Aug. 11th, 2008
Really interesting post by Dan Green over at The Mortgage Reports Blog talking about what he thinks will go on in the Mortgage World over the next 30 days.
The group’s 30-day prediction for mortgage rates:
* 31% predict mortgage rates will increase
* 31% predict mortgage rates will decrease
* 38% predict mortgage rates will remain unchanged
I am predicting that rates will increase over the next 30 days. My prediction may not be appropriate for your individual situation and it may be wrong, too.