The years to come in Real Estate will not be easy, will not always be fun, and sometimes… will be heart wrenching for us and our clients. When these elements come to our lives, it’s easy to get derailed and come down hard on ourselves. So remember these simple words as rules to live by and i believe it will help us all get through this difficult time.
To those of us that have made our job, livelihood or passion around this modern day technology, most of this is pretty basic. We look to Mashable or other sites to see how they have improved upon it or what the latest “plugin” is to take us to the next level. But… what about the other 90% of the world? What about the 40+ consumer that doesn’t get it or doesn’t think that social media is anything more than a way for high school kids to bitch about their teachers and share pictures?
We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential. – Barack Obama If you are like me (and even if [...]
So I’ve already said that I’m a numbers junkie. Stats, trends and all of those numbers that horrify some people make me giddy with excitement. A number of months ago we at @properties released our 2007 Market Report based on micro-neighborhood findings here in the Chicago area. I talked extensively about our findings and what [...]
So, I have jumped on the Jott bandwagon. This free program for iPhone, Blackberry and Treo allows you the freedom of using your handheld to send Email or Text messages to your contact list with your voice. It has one of the most accurate voice recognition programs that I have seen in quite a while [...]
My friend Marc Davison over at 1000watt Consulting wrote a post the other day called A House Divided that I think truly addressed the situation that we in the industry are facing right now. “Let’s not beat around the bush. There are deep issues festering in real estate. I’ve addressed some of them: The disconnect [...]
So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between ADVERTISING and MARKETING. [...]