Take this into consideration while reading the 2nd line of the Wikipedia definition of Innovation: “Although the term is broadly used, innovation generally refers to the creation of better or more effective products, processes, technologies, or ideas.” So the question that continues to ask itself to me is, “are we really innovating the real estate process or simply invention new ‘we can do it’ technologies?
There’s been alot of buzz about this whole “Relationship Marketing” discussion that Chris Smith (@Chris_Smith) started over at InmanNext. (view the post here). And where I proclaimed at the beginning of the discussion that I wouldn’t get involved – here I am devoting a blog post to it. And so in the spirit of beating [...]
“Real estate is exceptional. The complexities and emotions that characterize the real estate transaction will forever force the agent to provide a level of empathy and understanding that cannot be provided through technology, social media, or any other “quick fixes” discussed so often today. The story is FAR from over, but elements of “real estate basics” will transpire throughout its evolution.”