Per my post the other day, “Leadership: What You Could Learn From Dan Hesse“…  Sprint has impressed me again with their most recent ad campaign (below).  You be the judge.

Matt Dollinger
The You Factor

I love this video and what it is trying to convey to the general public. 

Will it work?  — That remains to be seen.

In an attempt to become more “human”, “likeable”, and “Just Like Us” Dan Hesse, CEO of Sprint/Nextel has issued this advertising campaign in an attempt to “stem the bleeding that is their customer base“.   Moving away from their whole “Life at Sprint Speed” outlook on bigger, better, faster, Dan has moved to the emotional side of the force…  and I think it just might work. 

As Joel Burslem from www.futureofrealestatemarketing (FOREM) asks in his post “The Human CEO“, I too would like to know “Where is Real Estate’s Dan Hesse?”  Personally, I think it’s reading this post right now… and wondering, “Why couldn’t that be me?”  With all the social media opportunities on blogs like Inman, Active Rain, and Trulia Voices, the stage is set… now bring on the actors.

P.S.  I emailed Dan and am still waiting on him to confirm if he’s available for dinner on Friday night.

Matt Dollinger

@properties