Overcoming the scarcity mindset that’s setting in with the recession. When we believe that “there’s not enough to go around”, we get fearful and inward thinking. That’s the enemy to innovation. It’s time to defiantly be hopeful.
You’re NOT Marketing… How to STOP Advertising and Start Marketing?
June 30, 2008 By 1 Comment
So, I’m driving down the road today and had to take a picture of this. Why? Because it reminded me of how so many companies (not just real estate companies) approach their marketing efforts… Even more so, it made me think about how many people, (and industries), don’t know the difference between ADVERTISING and MARKETING. [...]