The Meatball Small Dip Big Moo Sundae You Factor?

If you haven’t met Seth Godin yet, it’s time you introduced yourself…. Better yet, introduce yourself to his blog and his way of thinking.
SETH GODIN is a bestselling author, entrepreneur and agent of change.  More importantly he is a lifesaver for the real estate industry, and any other that depends on a living, breathing consumer.  [...]

The Philanthropic Value of The You Factor – The @properties Rebuilding Together Project

On a chilly April day in the Englewood neighborhood of Chicago, I was lucky enough to be part of an epiphany.  Our company, @properties, was sponsoring a home through Rebuilding Together, and April 26th was our work day.  Englewood, a troubled community on the South Side of Chicago had recently had it’s fair share of [...]

“The You Factor” – Differentiation in the age of Choice, Experience and Authenticity

So I have been approached often with the question, “Why The You Factor?  What is it?  What does it mean?”  I’ve been working on a mission statement, (Thanks Jerry McGuire), to address this question, and where it’s not done yet, I’m always excited, “when a plan comes together – Hannibal Smith”. 
Below is an email that [...]